Challenge:
Being a modern mom is never easy, especially when we have various kind of tasks to do everyday. The woman usually has to take care of many things at a certain time and forgot to enjoy her life. Philips, as a home appliances innovation brand, want to introduce technology for them to take out household burdens and remind them to relax and care for themselves as well as their families. The traditional approach is not enough when moms tend to believe their friends, social networks. That

Approach:
As Philips re-introduced Philips Optimal Temp as the key hero, our mission was to find a new way of elaborating the product functional benefits. We came up with a new approaching in which told the story via Viral Video about the easy and relaxing life leveraging Philips technology.Around the brand assets, traditional and online PR will play as the mainstream hub for official information. KOLs in Vietnam were endorsers who create discussion and credibility. With various hot moms and KOLs, the information was wide-spread in a natural tone of voice and positive feedback from their real experience using Philips Optimal Temp.

Results:
– 5,000 consumers engagement via KOLs sharing
– 121,000 Facebook page views in less than a week