BACKGROUND
Launching Event \ Automobile \ September 2016 \ GEM Center HCMC
Maserati is an Italian luxury vehicle manufacturer. The new car’s name is inspired by the wind: the Levante is a warm Mediterranean wind that can change from a light breeze to an irresistible force of nature in an instant, mirroring the char acter of the first Maserati SUV.
CHALLENGE
To launch the luxury Levante to a selected high profile audience, who are successful entrepreneurs and have a sophisticated taste for Italian beauty. Maserati demands perfection and precision in every single detail of the event.
IDEA & EXECUTION
The concept “THE STORY OF MASERATI IS AN AMAZINGLY TRUE STORY” is told
in a breathtaking opening clip. In the final frame, building up into an emotional crescendo. L eads to a stunning combination of DJ and orchestra, then a LED screen magically opens to unveil the Levante car.
HIGHLIGHTED SUCCESS
The ev ent meets strict Italian st andards of design, operation, and production to turn a regular ballroom into a luxury lounge. Maserati gave Tequila\ wonderful praise for their flawless execution.