BACKGROUND
Launching Event \ FMCG \ March 2017 \ Capella HCMC

CHALLENGE
The requirement of the concept is to announce the launch of the new Downy Parfum Collection and celebrate the unfailing spirit of the Asian beauty on International Women’s Day. The scope and leadership of Downy across Southeast Asia must be highlighted in the campaign.

IDEA & EXECUTION
Under the concept “NEVER FADED”, the new Downy line is gradually introduced in a montage of historical footage with the P&G Asia President. Along with the highest endorsements from an attendee list, of global fragrance experts. Followed by a stunning “Never Faded” fashion show performance with some of the world’s most well-known models.