BACKGROUND
Anniversary \ Instruction \ Real Estate \ July 2017 \ GEM Center HCMC
Kien A Corporation, established in 1998 with a business line specializing in real estate. Known for being the most prestigious real estate Corporation in Vietnam. Citisoho is the Devoted Apartment Project of Kien A Corporation.

CHALLENGE
With the presence of the media and 1,500 attendees. The Citisoho Launching Event is expected as the main ki ck-off milestone to engage all of the attendees with Citisoho.

IDEA & EXECUTION
The big idea ‘LIVE GREEN IS THE NEW TREND’, describes Citisoho as the home of green living, and pl aces itself as the ideal choice for young and modern families in today’s world. The invitation letter is designed in a sophisticated laser-cut shape of the logo. The exciting moment of the launch unveils the apartment mockup to the audience. Before an inspirational performance of kids enthuses them to consider a brighter future home.