BACKGROUND
Awards Ceremony \ Insurance \ April 2017 \ GEM Center HCMC
Prudential Vietnam is a member of Prudential Group – the leader in insurance market with a nationwide network of over 300 service centers, branch offices, and g eneral agency offices.

CHALLENGE
The highly anticipated Agency Awards 2017, recognizing the best performers that inspire sales forces. Kicking off the fresh-yet-energetic new year of 2017.

IDEA & EXECUTION
Inspired by the diamonds that were born under the pressure of challenge and durability. The event concept is “THE DELICATE DIAMOND”. The key moment comes, in the surprising appearance of the Prudential Queen on a luxury car in a secret box. In addition to an exhilarating performance. Using the latest technology (Interactive, Hologram, Time-freeze) to capture the essence of the event.

HIGHLIGHTED SUCCESS
The large number of awards. 189 prizes in total. Are given to best performers. The incredible decoration of the event is noteworthy.